I Syle! - Designer
Friday, June 15, 2007 13:12I saw a girl on the train carrying this bag that caught my eye. I asked her if I could take a picture of it and she agreed. A little surprised perhaps and guarded as anyone would be in this city of callous strangers but agreeable nevertheless.
K (I forgot to ask if I could use her name) is a designer-in-training and wanted to know if I was a designer as well. I told her what I did instead and it must have seemed very boring to someone as young and creative as she.
Who says style can’t have a sense of humour? This bag caught my eye since it cocks-a-snook at the blatent consumerism of our generation today. (At least, I hope that’s what its designer intended!) One little bag laughs a proverbial ‘Heehee’ at a city that creates and lives by brands. Here it is…tell me what you think.

The bag says,
New!
MAMoth Perfect
Net Weight: 200g
CLOTHES SO CLEAN, THEY LOOK LIKE NEW!
And K, a designer is supposed to bring beauty to the world and what’s more beautiful that bold colours and a delightful sense of humour? All the very best to you and your efforts to beautify this world!










perspectiveinc
says:
June 15th, 2007 at 1:46 pm
Lol!I just love kitschy stuff…
Brad
says:
June 15th, 2007 at 11:01 pm
‘moth’ - Using the Hindi pronunciation - it means ‘death’
‘moth’ eaten - completely differs from ‘like new’.
Mam-moth Perfect - The perfect death of a ma’am.
Oh well.
ideasmith
says:
June 16th, 2007 at 2:42 pm
@ Perspectiveinc:
It made me laugh too.
@ Brad: We don’t talk to unpunctual A.Es who don’t call us to tell us they’re late.
Brad
says:
June 16th, 2007 at 8:24 pm
Bebe, you have no idea what kind of ‘late’ situation I am in presently! More in an email.
ideasmith
says:
June 16th, 2007 at 9:05 pm
@ Brad:
Brad
says:
June 17th, 2007 at 6:57 am
We assume that you read the email. Exactly –>
ideasmith
says:
June 17th, 2007 at 7:28 pm
@ Brad: Awwww…read the mail. Hang in there, we’ll wait.
sense
says:
June 18th, 2007 at 7:04 pm
I like… kinda reminds of the ad- mad world spooofs we used to do in college… (seem so long ago- sure signs i’m over the hill- i’m reminiscing!!!)
ideasmith
says:
June 20th, 2007 at 1:47 pm
@ sense: Oh, yes, I’d forgotten! Gawd, I’m even older then!!!
Tangy Toes | Mumbai Metblogs says:
May 6th, 2008 at 8:50 am
[...] I’ll start a section where I report interesting fashion ’spottings’ in the city. (See an earlier sighting here!)Thank you, Anjani, for inspiration and for the [...]
The Idea-smithy | Tangy Toes says:
May 6th, 2008 at 8:51 am
[...] I’ll start a section where I report interesting fashion ’spottings’ in the city. (See an earlier sighting here!)Thank you, Anjani, for inspiration and for the [...]