The Idea-smithy

Pop culture meets city pride. What better way to get citizens invested in beautification than to get them involved in it too? Here’s presenting THE WALL PROJECT that invites Mumbaikers to express themselves in colour on the city’s walls. The Project has been undertaken at several other locations before. This Independence day (15th and 16th [...]

I don’t know what ‘Ramsha’ means but I was struck by the embedded Hindu reference in conjunction with a license plate that imaginatively draws out the ‘786′ in the its number. For those not in the know, this is supposed to be a holy/lucky number for Muslims.

And there’s the inevitable romance embedded in the decor [...]