If you’re not convinced that a large portion of your advertising budget should be going to local online search, take a look at these startling statistics about local search:
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97% of internet users use the internet to shop, of which 57% characterize their behavior as shop online, purchase offline
90% of online business searches result in sale to offline bricks and mortar
82% of local searchers follow up offline via an in-store visit, phone call or purchase
80% of family budgets are spent within 50 miles of the home
74% of internet users perform local searches
73% of online activity is related to local content
66% of North America use online local search, like Google, Yahoo, or Bing local
61% of local searches result in purchases
74% of Americans have substituted the internet and local search for phone books
48% of all searches are local
43% of internet searches have a purely small business local focus