Advice for Software Businesses



Want to SCALE your business? Go here: https://acquisition.com
Want to START a business? Go here: https://skool.com/games

If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

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35 thoughts on “Advice for Software Businesses”

  1. @Syre478 says:

    Thank you Claude my technical co founder😂

  2. I need a technical co-founder

  3. AI entered the chat

  4. @sook_zaa says:

    I dont want talk to many people is my issue, I just want to build stuff.

  5. Makes perfect sense why a technical partner is needed.

  6. Building in-house is a huge competitive advantage.

  7. Brutal honesty but it is necessary.

  8. So true, a third-party shop rarely works out long term.

  9. Great perspective on building software products.

  10. Definitely agree, side hustles struggle to compete.

  11. Love the focus on being a savage with your hustle.

  12. Spot on, the technical co-founder is everything.

  13. @zeynepc7637 says:

    This is such solid advice for founders.

  14. You need business minded cofounder who shares same vision and work day and night with you. Not just build what you say.

  15. Claude Code 🤝
    xD but still if you want a good product, you need a programmer who's using Claude code.

  16. @mathias3026 says:

    Idea, Technical, Business
    the key things you need

  17. I will look for co founder

  18. We have AI now. I’m good

  19. I’m looking for a technical co founder. Someone reply to this with their contact info.

  20. @terrence.b says:

    Umm AI 😂😂 build a system have your system run your Saas. The new age is here just learn to do light coding and code something that does the heavy lifting for you

  21. @DIYMaxPro says:

    It’s extremely hard to find technical founders willing to put in the work instead of working for someone else.

  22. This didn’t age well

  23. Ok I'm open to a discussion.

  24. Advice for Software Businesses. Thanks

  25. How much equity should you give the software cofounder?

  26. I'm a Software Sales/Business guy if any of y'all technical founders need someone to drive this thing.

  27. @suxaryk says:

    I'm tech guy, looking for sales&&marketing co-founders.

  28. If anyone wants a technical cofounder hit me up. I have the reverse problem 😆

  29. @ShiftyStan says:

    Now with Claude Code, business founders dont need a technical cofounder lol

  30. @exomosi says:

    Your technical cofounder is called Claude Code in Combination with Clawdbot.

    Costs you $300 per month and works day and night. You can just use Slack to talk with him.

    If you are interested, just comment below and I will send you a link on how to set it up

  31. God, Yeshua, and The Holy Spirit are great love know and bless you in Yeshua’s name amen n

  32. @JoelCMusic says:

    Great advice, I love to code and create Softwares, let's go 2026!

  33. I have a huge app who compete with B2B TikTok founder for 2 years development and I’m looking for a business partner in USA

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